Using "generative research" in solution design

The discipline of "generative research" and its use in solution design has a very strong connection with methods like customer development. As an example, we could quote the presentation words in the book "Convivial Toolbox: Generative Research for the Front End of Design" by Liz Sanders, one of the main experts in this area: "Generative design research is an approach to bring the people we serve through design directly into the design process in order to ensure that we can meet their needs and dreams for the future".

Aplicación de la "investigación generativa" en el diseño de soluciones

La disciplina de la "investigación generativa" y su aplicación en el diseño de soluciones tiene una conexión muy fuerte con métodos como el customer development. Sirvan como muestra las palabras que ilustran la presentación del libro "Convivial Toolbox: Generative Research for the Front End of Design" de Liz Sanders, una de las principales expertas en este campo: "Generative design research is an approach to bring the people we serve through design directly into the design process in order to ensure that we can meet their needs and dreams for the future".