[Guided visit] Customer segmentation and persona modeling

If you want to analyze some keys about customer segmentation and persona modeling:

1. Review some basic tips about Customer Segments as one of the blocks in a Business Model Canvas [see blog entry]
2. Explore in more detail the characterization of customer segments, using some analogies that might help you to identify the kind of information to model [see blog entry]
3. Consider the evolution that your customer segments' characterization may suffer over time [see blog entry]
4. Check if your personal motivation to solve a problem is conveying too much of your personal characterization into the customer archetype [see blog entry]

[Esta visita guiada está también disponible en español]