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El blog de Mikel Niño
Emprendimiento digital, startups, Big Data Analytics y nuevos modelos de negocio

[Guided visit] Customer segmentation and persona modeling

If you want to analyze some keys about customer segmentation and persona modeling:
  1. Review some basic tips about Customer Segments as one of the blocks in a Business Model Canvas [see blog entry]
  2. Explore in more detail the characterization of customer segments, using some analogies that might help you to identify the kind of information to model [see blog entry]
  3. Consider the evolution that your customer segments' characterization may suffer over time [see blog entry]
  4. Check if your personal motivation to solve a problem is conveying too much of your personal characterization into the customer archetype [see blog entry]

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